Skip to content
Explore the latest in technology, digital marketing, and ga…

TikTok Offers Viewers Control to Reduce AI-Generated Media in Their Feeds

Users will soon have a new feature that enables them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

The update is being tested over the next few weeks before a full-scale rollout. This advancement aligns with a rise in content created by AI, spurred by recent content generation software.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A considerable share of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.

Based on user feedback that a lot of users enjoy content created using AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to see more or less of that, depending on their own likes,” said a platform representative.

AI on the Platform

The service shared that there are now over a billion videos on its network identified as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the platform daily, making AI-generated material a minor percentage of its complete catalog.

User Control Features

Members will be able to limit or boost the amount of AI content they see by accessing the content preference setting in the application and selecting the AI content topic. Additional categories that are already be controlled under the tool encompass current affairs, clothing, cosmetics, and choreography.

AI Disclosure Rules

Its guidelines mandate creators to label lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.

Furthermore, the platform will now attach an AI-generated watermark to content made using its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is designed to stop users from seeking to bypass the disclosure requirement.

AI Literacy Programs

The company is additionally introducing a two million dollar awareness program for professionals and groups to develop informative material about using AI responsibly. This program will support charitable organizations focused on training coding and technology.

Content Safety Approach

TikTok has defended its moderation strategy, amid controversy over plans to make redundant hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most graphic content prior to it is viewed by humans. The platform announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its automated systems.

It is vital to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
Written by

Abigail Winters

A tech journalist with over a decade of experience covering digital innovations and consumer electronics.

Daily Digital Blog

Type to search articles.